Bits are digital content (i.e., animated emoticons) that can only be purchased from Twitch. Twitch initially introduced Bits as a way for viewers to celebrate moments and express appreciation for others and events; we refer to this as Cheering. And now we have Bits in Extensions; opening-up a host of other experiences - whether throwing Bits at a growing pet to voting on a particular level to play.
We want to build a positive experience with Bits on Twitch for creators and their community. One way to do that is to introduce a common understanding of how Bits can serve the community on Twitch, in addition to identifying activities that are not appropriate with Bits. Publishing this Acceptable Use Policy (“Policy” or “AUP”) is a step in that direction.
This Policy applies to any Twitch broadcaster or viewer that purchases, obtains, interacts with, or otherwise uses Bits, including Bits in Extensions. We may change this Policy from time to time with such changes effective upon posting online or otherwise providing you an updated version. We encourage you to review this Policy on a regular basis.
Your use of Bits is further subject to and governed by Twitch’s Terms of Service, Twitch’s Terms of Sale, and Community Guidelines. In the event of a conflict between this Policy and those agreements, this Policy shall control. If you are a developer, your use of Bits in Extensions is also subject to Twitch’s Developer Services Agreement.
Two ground rules to orient your Bits experience. Keep these principles in mind whether you are a creator, viewer, or any other party:
Bits are not a money instrument
Bits are digital content intended to be purchased and consumed on Twitch, and do not serve as a currency.
Bits cannot be directly exchanged for items or services of value
Don’t engage in an exchange of Bits for items or services that typically are associated with a cost or value. Communities can gather to achieve a goal that unlocks a benefit or experience for the community (explained further below). Creators can also announce benefits in response to individual Cheers, however, in each of those scenarios, the activity does not provide a return of anything of value.
That said, we encourage you to do the following with Bits:
Now the Don’ts that constitute violations of this policy:
Ads for Bits
From time to time, Twitch may make available an opportunity to watch an advertisement in exchange for Bits. Such opportunities may be limited by third-party advertisement inventory or other elements, and Twitch does not guarantee that Bits will be available at all times or at any given time. We remind you that this AUP applies to Bits that you may obtain from those opportunities. As such, you should not use Ads for Bits as a means to obtain Bits to Cheer on your own channel, such as creating accounts for the purpose of using Ads for Bits. Bits are not designed as a means to transfer money. You may also not use robots, or other automated means, to obtain Bits using the Ads for Bits feature; such activity is prohibited.
Violations of this Policy
Any violations or attempted violations of this Policy by you (or any third party acting on your behalf) will constitute a violation of the Terms of Service, including this Policy, by you and a material breach of any other applicable agreement, and/or supplements to any applicable agreement(s), with Twitch.
Additionally, a violation may result in civil or criminal liability, and Twitch, in its sole discretion, in addition to any remedy that it may have at law or in equity, may immediately terminate permission for you to use Bits. Twitch may bring legal action to enjoin violations and/or collect damages caused by any violation of any part of this AUP.
Twitch’s failure to enforce this AUP in every instance in which it might have application does not amount to a waiver of Twitch’s rights.